I've been on the hunt for a good under eye concealer recently. I don't have super dark circles, but I do like some coverage in that area. In addition to a concealer, I wanted something that would double as a highlighter. I've tried products that were a shade or two lighter than my natural skin color. They worked fine, but didn't seem to truly brighten. As I was browsing through Ulta, the Maybelline Instant Age Rewind Eraser Dark Circle Treatment (kind of a mouthful) caught my eye...mostly because of the packaging. Sucker. I like that they offer basic shades plus a neutralizer and brightener. The neutralizer has more of a yellow undertone that would work best for extreme dark circles whereas the brightener has more of a pink base. I ended up getting the brightener shade.
It is easy to control the amount of product used due to the sponge applicator. I apply it under my eyes, then use the tip of my finger to smooth and blend. It blends well, and it seems to dry before moving around too much or settling into any fine lines.
I have been very impressed with the coverage - even with applying it lightly. It is moderate, but could probably be layered for additional coverage if needed. It is the perfect color tone for brightening and looks very natural. Additionally, it contains goji berry (with antioxidants and vitamin A) and haloxyl (for concealing dark circles and fine lines). The lasting power is pretty good too - by the end of the day I still feel that my under eye area is bright and highlighted.
If you're looking for a concealer that brightens, I highly recommend this product.